Agnitas E-Mail Marketing system as Open Source

Surprisingly offline media can still deliver genuine news to me. The recent issue of Internet World Business contained an article that the renowned German E-Mail Marketing specialist Agnitas has releas their email- and dialog-marketing software package as Open Source (see press release) .

Since 1999 Agnitas is among the leading companies worldwide to provide email marketing services and solutions. Agnitas CEO Martin Aschoff is a highly valued expert on all aspects of email marketing. He is panelist on many conferences and gets quite a lot of press coverage. I was able to see the Agnitas software on many shows. In a market which is under massive scrutiny and has a public perception of being slightly “shady”, Agnitas is clearly among the “good guys” of that industry, taking an active part in the legislative process and working with ISP’s and anti-spam activist on whitelisting projects and spam avoidance mechanisms.

Due to the pretty high price ticket on their services I never used them for my company. So I am pretty thrilled that I can now use their system as Open Source. From their point it is clearly a smart move: they probably get quite a lot of marketshare. Competition might very well get drained to a certain extent. And they will most likely have some users of the open source software move to a premium service sooner or later. Of course there is also the danger that they will cannibalize their charged services a bit.

Nevertheless I am looking forward to install the software soon. The product is called OpenEMM (Open E-Mail Marekting Manager), runs on any LAMP-system and can be found at

One Comment

  1. […] Original post by technozid Blog Content Cloud & accessories apple back blog business cell design digital first free good google home ipod july life link little love macbook market merchant microsoft mighty mouse myspace news night online part permanent phone photo photography photos pics pictures post price review sale site software time video wireless work world zune Search […]

Leave a Reply

Your email address will not be published. Required fields are marked *