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Hidden messages

July 9th 2005 Posted at General
3 Comments

100% (read: 3 of 3) of all the participants in my poll regarding the Amazon logo have not realized the message behind the arrow pointing from A to Z. Now Tom points out another (potentially) subliminal message in a Logo to me. This time it’s FedEx:

FedEx Logo

Tom claims that there is an arrow hidden in the logo – hidden in plain sight that is. It took me about a minute to spot it. What about you?

However, I think it’s not on purpose. But maybe the purpose is to appear not on purpose? Who knows…

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3 Responses to “Hidden messages”

  1. Jörg says:
    July 10, 2005 at 23:45

    I found it (in less than a minute ;-) … I do think it might really be on purpose, though I’m not sure either.

    Jörg

  2. Tom Raftery says:
    July 11, 2005 at 11:00

    Michael,

    perhaps reading this interview with the developer of the FedEx logo will clear up the issue:
    http://www.thesneeze.com/mt-archives/000273.php

    Cheers,

    Tom

  3. pmk says:
    July 11, 2005 at 11:13

    Well, ok, this seems to clear it up:

    The power of the hidden arrow is simply that it is a “hidden bonus.” It is a positive-reverse optical kind of thing: either you see it or you don’t. Importantly, not “getting the punch line” by not seeing the arrow, does not reduce the impact of the logo’s essential communication.

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